Google Ads Management
Search, Shopping, Performance Max, Display and YouTube campaigns engineered to capture high-intent buyers and drive measurable ROI.
Full-funnel Google Ads management
Search Campaigns
Keyword-targeted search ads that capture customers actively looking to buy.
Performance Max
AI-driven campaigns across Search, Display, YouTube & Gmail from a single budget.
Shopping Ads
Product feed optimization and Shopping campaigns for e-commerce visibility.
Display Remarketing
Stay top of mind with visitors who didn't convert on their first visit.
YouTube Ads
Video campaigns that build brand awareness and drive qualified traffic.
Conversion Tracking
Precise tracking setup so every rupee spent is measured against real results.
Every rupee mapped to a real business outcome
We don't just launch ads — we build a measurement framework so you know exactly what's driving calls, leads and sales.
- Lower cost-per-lead through continuous testing
- High-intent keyword targeting, not vanity clicks
- Conversion-optimized landing pages
- Transparent monthly reporting on spend & ROI
By the numbers
Our Google Ads clients see meaningfully lower acquisition costs within the first 60-90 days.
- Up to 38% lower cost-per-lead
- 5x+ average ROI for search campaigns
- Full transparency, no hidden agency fees
Is Google Ads right for your business?
Google Ads is ideal for businesses that need qualified leads now — not in 6 months — and want full control over their advertising spend.
Businesses That Need Leads Quickly
If you can't wait for SEO to build, Google Ads puts you in front of buyers immediately.
Local Service Businesses
Plumbers, electricians, lawyers, clinics and contractors whose customers search specifically when they need help.
Seasonal Campaigns
Businesses with peak periods who need to accelerate visibility and leads at specific times of year.
E-Commerce Businesses
Online stores running Shopping and Performance Max campaigns to capture product-intent searches.
B2B Companies
Businesses targeting specific decision-maker queries where a single sale justifies significant ad investment.
Businesses with Existing Campaigns
Companies currently running Google Ads but seeing poor ROI, high CPCs or declining performance.
Our Google Ads Process
A methodical approach to building high-ROI Google Ads campaigns — from account structure to continuous optimisation.
Account Audit
For new accounts, we build from scratch with the right structure from day one. For existing accounts, we conduct a full audit — identifying wasted spend, poor-performing ad groups, missing negative keywords and conversion tracking gaps. Most audits reveal significant immediate savings.
Strategy & Campaign Structure
We design your campaign structure with clear ad groups, match type strategy, bidding approach and budget allocation. Every campaign is built around a specific goal — calls, form fills, product purchases or store visits — so performance is easy to measure.
Ad Creative & Extensions
We write compelling ad copy with strong calls to action, test multiple headlines and descriptions, and set up all relevant ad extensions — call, sitelink, structured snippet, price and lead form. Great ad copy improves Quality Score and lowers your cost per click.
Conversion Tracking Setup
Before launch, we verify that all conversion actions are correctly tracked — calls, form submissions, purchases and WhatsApp clicks. Without accurate tracking, it's impossible to know what's working. We use Google Tag Manager for clean, reliable measurement.
Continuous Optimisation
Every week we review search term reports (adding negative keywords), test ad copy variations, adjust bids by device and time, refine audiences and pause underperforming elements. Consistent optimisation is what separates profitable campaigns from expensive ones.
Monthly Reporting
You receive a clear monthly report covering impressions, clicks, cost per click, conversions, cost per lead and ROI. We explain what changed, why we made specific decisions and what we're testing next — in plain English, not marketing jargon.
Common questions about Google Ads
Most small businesses in India start between ₹15,000–₹50,000/month in ad spend. The right budget depends on your industry's average cost per click, how competitive your keywords are and your target cost per lead. We'll recommend a realistic budget based on your goals before you commit to anything.
Unlike SEO, Google Ads can generate leads from day one. However, the first 30–60 days are a learning phase — campaigns gather data, bids are refined and we identify what's working. Most clients see meaningful cost-per-lead improvements between months 2 and 3.
We add extensive negative keyword lists from the start to block irrelevant searches, set up audience exclusions, use exact and phrase match strategically and review search term reports weekly. This combination typically reduces wasted spend by 20–40% compared to unmanaged accounts.
Quality Score is Google's rating of how relevant your ad and landing page are to the search query. A higher Quality Score means you pay less per click for the same position. We optimise ad relevance and landing page experience specifically to improve your Quality Scores.
Sending ad traffic to your homepage is one of the most common reasons ads underperform. A dedicated landing page that matches the ad's message, removes distractions and has a clear single call to action significantly improves conversion rates. We can build these as part of your campaign setup.